For a lower-calorie, much less filling alternate to effort beverages, customers are looking to effort shots, the fastest-growing category in the energy-beverage market. Sales hopped from $67 million in 2008 to $165 million in 2010, baseding on Mintel. Marketing experts at Red Bull claim that the size of the company’s Effort Shot is a plus for consumers, who could stick it in a purse or back pocket. “Distance cyclists or runners could be attracted to use energy shots as a fast, mobile fix,” states Nancy Clark, RD, writer of Nancy Clark’s Sports Nourishment Guidebook. Toss back a two-ounce container shot, such as 5-Hour Power, and also you’ll get roughly the same amount of caffeine, vitamins, as well as supplements that remain in the ordinary energy drink, minus the calories and also pick-me-up from sugar. “An energy shot is type of a misnomer, due to the fact that there is no